The Story

Infusco has been overwhelmed by the support of our loyal friends and families! But for those who are new customers, just discovering our coffee, we want to share the story of Infusco Coffee Roasters with you, too.

Rich’s interest in coffee shops first began way back in 2001, when he was going to school in Mishawaka and visiting Higher Grounds coffee shop in South Bend (no longer in business). Coffee shops in general were pretty new to the SW Michigan/NW Indiana area, but Rich was in youth ministry at the time and thought a coffee shop would be a great place to connect with teenagers. Research was done through Alex Fisenko, who runs a consulting business intended to help individuals get started with their own successful coffee shops. This research revealed that New Carlisle, where Rich and Stacey lived, was not an ideal location for a coffee shop to thrive. Watching coffee shops fail one after another was discouraging. Rich has a  love for tinkering, and as a hobby he had begun roasting coffee in a pizza oven he had converted into a one pound roaster. The concept that a roasting company with it’s own brand of coffee could support a coffee shop in an area like Sawyer began to emerge as a sustainable option.

The one pound roaster made roasting slow going, but it was the convergence of friends that pushed Infusco out the door. Some friends of the Siris were talking about opening a brewery in downtown Sawyer (hm, wondering what that could be?), and their excitement was catching. Other friends, Seth and Shannin Vander Ark, expressed interest in a coffee business, and a partnership began. Meanwhile, Greenbush ordered 30lbs of Infusco coffee to use in their Mr. Hyde Java Cream Stout. Confident that at least this order would come again, Infusco decided to invest in a larger roaster in 2011.

 

Infusco has only grown since then, most recently with the opening of the coffee shop located in downtown Sawyer behind the old fire station. The Vander Arks withdrew from the company in early 2014 due to family complications – if you’d like to read about their journey, you can keep in touch with Shannin’s blog at Don’t Doubt Jack. Meanwhile, Infusco’s vision to provide a delightful coffee experience, build relationships, and be involved in the local Sawyer community while supporting orphans and widows in Kenya remains.

One last thing you might be wondering is, where did the name “Infusco” come from? Rich and Stacey homeschool their three children, and back when the company was getting started the oldest son, Noah, was taking Latin. Stacey realized that the word “infusco” meant “to make dark or blacken,” and when the logo was made the name was to stay. (Another of the Siris’ goals with Infusco is to educate their kids about running a business – Noah even proofread the business plan!)

Come visit soon!

Siri Family

 

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We Grew Up!

P1040381 On Memorial Day weekend the Infusco Coffee Shop opened its doors to the public for the first time – and was met with overwhelming friendship, support, and success!

Many customers loved the incredible space that the Siris have put together for them to enjoy good coffee, and promised to bring friends back with them. People were united in the opinion that Sawyer had always needed a coffee shop, and customers thanked Rich and Stacey for opening one. Throughout the day friends could be seen playing games and laughing, older couples were sitting outside at the bistro tables to enjoy their cappuccinos, bicyclists pedaled many miles to pit-stop at the shop, and many friends and family came to show their support for Infusco.

The shop did exceedingly well this Memorial Day weekend, and managed to triple the normal sales of the Infusco coffee cart of 2012-13. The sales, which are necessary to keep this shop open for all to enjoy, were impressive, but not what primarily touched the shop owners. Stacey Siri says she “had to busy myself often to hide the tears of joy that might spill over…  I didn’t hide my bawling when my sister showed up with her jaw dropped wide open at how awesome she thought the place looked!”

Stacey’s sister was not the only one impressed with the space Infusco has created. Customers had positive things to say left and right:

“Stopped in for coffee at this wonderful new establishment in Sawyer today. Amazing! Great people — great coffee. Bonus: a window into the roasting room!”

“I just got my first house latte here this morning – most excellent. More importantly, you can feel the love in this place. Thanks Rich.”

“So happy for you guys. You have enhanced the ambiance of Sawyer.”

“Love your coffee!”

“Coffee was great today guys! Congratulations on a great looking coffee shop too… I always buy Infusco Coffee – Kenyan roast… delicious!”

Everyone at Infusco hopes that when you stop by to try it out for yourself you’ll heartily agree and become one of many beloved customers. Come check it out! P1040400